淡江資訊與圖書館學系專任教師

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標題Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism

學年109

學期2

出版（發表）日期2021/07/05

作品名稱Predicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism

作品名稱（其他語言）

著者Yen-Liang Chen; Chia-Ling Chang; An-Qiao Sung

單位

出版者

著錄名稱、卷期、頁數Sustainability 13(13), 7486

摘要Product reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.

關鍵字electronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism

語言英文

ISSN2071-1050

期刊性質國外

收錄於,SCI,SSCI

產學合作

通訊作者Chia-Ling Chang

審稿制度是

國別中華民國

公開徵稿

出版型式電子版

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