Department of Information and Library Science, Tamkang University Full-Time Faculty

:::

TitlePredicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism

Year109

Semester2

Publish Date2021/07/05

Journal NamePredicting eWOM’s influence on purchase intention based on helpfulness, credibility, information quality and professionalism

Journal Name Other

All AuthorYen-Liang Chen; Chia-Ling Chang; An-Qiao Sung

Unit

Publisher

VolumeSustainability 13(13), 7486

SummaryProduct reviews co-written by many Internet reviewers can help consumers make purchase decisions and provide a basis for companies to improve their business strategies. For the company, the most important thing is to understand how the various factors of reviews influence the purchase intention. Therefore, we took this issue as the core and investigated the influence of eWOM on purchase intention based on helpfulness, credibility, information quality and professionalism. We adopted feature filtering algorithms and proposed an ensemble model to integrate these classification results to obtain the most accurate prediction. The empirical evaluation shows that the models based on the four importan aspects of reviews can effectively predict the degree of impact of reviews on purchase intention.

Keywordelectronic word-of-mouth (eWOM);purchase intention;helpfulness;credibility;information quality;professionalism

Use LangEnglish

ISSN2071-1050

Journalnature國外

Included in,SCI,SSCI

UniversityCooperation

CorrespondingAuthorChia-Ling Chang

Reviewsystem是

Country中華民國

Open Call for Papers

PublicationStyle電子版

Contact Information

Maintenance Information