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標題A cross-platform recommendation system from Facebook to Instagram

學年111

學期2

出版（發表）日期2023/03/31

作品名稱A cross-platform recommendation system from Facebook to Instagram

作品名稱（其他語言）

著者Chang, Chia-Ling;Chen, Yen-Liang;Li, Jia-Shin

單位

出版者

著錄名稱、卷期、頁數The Electronic Library、Vol. 41 No. 2/3、264 - 285

摘要Purpose The purpose of this paper is to provide a cross-platform recommendation system that recommends the most suitable public Instagram accounts to Facebook users. Design/methodology/approach We collect data from both Facebook and Instagram and then propose a similarity matching mechanism for recommending the most appropriate Instagram accounts to Facebook users. By removing the data disparity between the two heterogeneous platforms and integrating them, the system is able to make more accurate recommendations. Findings The results show that the method proposed in this paper can recommend suitable public Instagram accounts to Facebook users with very high accuracy. Originality/value To the best of the authors’ knowledge, this is the first study to propose a recommender system to recommend Instagram public accounts to Facebook users. Second, our proposed method can integrate heterogeneous data from two different platforms to generate collaborative recommendations. Furthermore, our cross-platform system reveals an innovative concept of how multiple platforms can promote their respective platforms in a unified, cooperative and collaborative manner.

關鍵字Cross-platform recommendation system;Social media;Facebook;Instagram

語言英文

ISSN0264-0473

期刊性質國外

收錄於,SSCI

產學合作

通訊作者

審稿制度否

國別美國

公開徵稿

出版型式電子版

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